My journey has been marked by a relentless
pursuit of creative evolution.

I’ve achieved my success by fostering a culture of innovation, collaboration and trust. The work is only as good as the people making it and I believe that trust leads to the most ground breaking ideas. In the process, we broaden our thinking, but also make others feel their contributions matter. I was born a challenger and I enjoy shaping the future of creative work . Leading through it all can be seen as harder than ever OR more exciting than ever.
I’ll go with the latter.

  • Experience

    I’ve led creative teams for over 25 years in digital, mobile, social, artificial intelligence, print, direct, broadcast, in-store, experiential for clients in CPG, automotive, armed forces, travel, hospitality, food and beverage, finance, gaming, wellness, pharma, non-profit and industrial.

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  • A Selection of Clients

    Goodyear Tire and Rubber Company
    Frito Lay - Doritos, Tostitos, Ruffles, Pepsi
    American Airlines
    Advance Auto Parts
    The UPS Store
    The U.S. Airforce
    Brinker International Restaurants
    Pearle Vision
    State Farm
    Bank of America
    Nutriwise/Youtheory
    Hilton
    UCB and Teva Pharmaceuticals
    American Legacy Foundation
    Harrah’s Entertainment
    Juniper Networks
    Texas Farm Bureau Insurance
    Leapfrog Toys

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  • Awards

    Clios Entertainment
    4 gold wins 
    Campaign Live
    2 finalists and 1 automotive win  
    Effies
    2 finalists and 1 bronze 
    Addys
    3 local gold wins, 3 district gold wins and 1 national gold win
    One Show
    1 shortlist
    Pro Awards
    3 gold wins and 2 silver wins
    American Advertising Awards
    3 golds and 1 national winner

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Career Highlights

  • Relaunched Diehard Batteries at Advance Auto Parts featuring Bruce Willis. The campaign won over 15 advertising and cinematographic awards in 2021.

  • Worked with legendary drivers Jimmy Johnson, Jenson Button and Mike Rockenfeller to create a film documenting the first NASCAR race car to run the historic 24 Hours of LeMans in France.

  • Partnered with Grammy-nominated Hip-Hop artist Lil’ Baby to create a crowd-sourced track for Doritos. The track reached #15 on the Billboard hip hop charts and won two Reggie Awards.

  • Grew the American Airlines account revenue twice its size over a 5-year period by pitching and adding their credit card services to our already successful portfolio.

  • Created on-site activations for American Airlines and the Dallas Mavericks allowing fans to sit next to Dirk Nowitzki in a new 777 aircraft.

  • Crushed everyday objects with a 10 ton hydraulic press to illustrate the strength of the Goodyear Eagle Racing Tire with Dale Earnhardt Jr.

  • Partnered with State Farm to create “Kick for a Cause.” We created soccer balls that produced electricity when kicked. The power could then be used to supply impoverished families with electricity for vital resources.

  • Worked with Dale Earnhardt Jr. posing as a Goodyear Blimp pilot to surprise a military veteran with $10,000 and a ride in the Goodyear Blimp.

  • Created a long-standing super hero universe complete with in-store display designs, comic books and animated videos for Pearle Vision.