Pearle Vision Eye Squad
Many children need glasses to succeed, but they're not always thrilled about wearing them. Pearle Vision asked us to help parents teach kids the importance of healthy vision and show them that glasses can be cool.
We created an in-store merchandising and video series featuring three characters: Iris, Lash, and Professor Blur. The EyeSquad fights Professor Blur to keep kids' eyes healthy. This concept has been so successful that we've produced over five series so far.
Introducing Iris and Lash.
Dedicated college football fans are on the road just as much as their favorite teams. Who better than an ex pro like Marcus Spears to reassure them that Goodyear Tires get you to the game and back.
Make it stand out.
As part of the campaign, we created a toolkit of :15 and :06 second spots for preroll, social and digital media. Marcus’ natural sense of humor and our knockout cast helped ensure the impressions we needed.
Introducing Iris and Lash.
Dedicated college football fans are on the road just as much as their favorite teams. Who better than an ex pro like Marcus Spears to reassure them that Goodyear Tires get you to the game and back.
Make it stand out.
As part of the campaign, we created a toolkit of :15 and :06 second spots for preroll, social and digital media. Marcus’ natural sense of humor and our knockout cast helped ensure the impressions we needed.