Many children need glasses to succeed, but they're not always thrilled about wearing them. Pearle Vision asked us to help parents teach kids the importance of healthy vision and show them that glasses can be cool.

We created an in-store merchandising and video series featuring three characters: Iris, Lash, and Professor Blur. The EyeSquad fights Professor Blur to keep kids' eyes healthy. This concept has been so successful that we've produced over five series so far.