Garage 56
In partnership with Goodyear, Chevrolet and Hendrick Motorsports, I embarked on a mission to celebrate Goodyear's 125 year in racing by documenting the return of NASCAR to the historic 24 Hours of LeMans race in France. I directed a short film and created social content to draw attention to the international spectacle. The race team showed that NASCAR's Next-Gen car could compete on a world stage and the Europeans ate it up!
Data-driven content to highlight the Goodyear role.
On social, we drew fans into experience by focusing on the technology Goodyear brought to the table to make for a successful campaign in France.