I led a team handling visual merchandising for Pearle Vision 8 to 9 times a year, including posters, signage, 3-D displays, shelving, hanging elements, and product displays.

For this campaign, we knew that parents are always eager to support their children's dreams, whether they want to be astronauts or architects. While time, patience, and passion are key, healthy vision is often overlooked. So, we used photography and hand-drawn classroom imagery to remind parents that an eye exam can help kids see their future more clearly. We created visual merchandising pieces ranging from posters, signage and 3-D displays to shelving, hanging elements and product displays.​