The UPS Store

I led a team of multi-faceted creatives the created in-store merchandising, promotional and TVC for The UPS Store. We helped spearhead their recognizable “ING” campaign that still runs today. The premise is that The UPS Store has every “ING” to keep you going (packING, shippING, printING, etc). Along the consumer journey, we made sure the brand experience was consistent through all touch points.

Getting It Done

For the UPS Store website, social channels and youtube feeds, we created a series called “Getting It Done with the UPS Store.” Each episode covers a different service that customers may not know the UPS Store offers.

Shredding.

We came up with so many fun ways to tell the stories of The UPS Store services.

How the “ING” campaign came to life in-store

We know people get very busy during the holidays. So, we emphasized that The UPS Store can help them focus less on the hustle and bustle and more on the memory making moments because The UPS Store can help take care of so many holiday tasks.

Packing and Shipping.

Of course The UPS Store does packing and shipping – but did you know the lengths to which they’ll go to protect your items?

Campaign Logo Animation and Pneumonic.

Our “ING” campaign afforded us lots of opportunity for fun animation to emphasize the plethora of services.

How the “ING” campaign came to life during the holidays

We know people get very busy during the holidays. So, we emphasized that The UPS Store can help them focus less on the hustle and bustle and more on the memory making moments because The UPS Store can help take care of so many holiday tasks.