I led a team handling visual merchandising for Pearle Vision 8 to 9 times a year, including posters, signage, 3-D displays, shelving, hanging elements, and product displays.

For this campaign, we were asked to get consumers thinking about the great deals they offer on prescription sunglasses, something many people don’t think about when they schedule an eye appointment. Our goal with the design was to use enticing summer fun illustration to help customers see the potential of a summer in the sun without the fear of damage to their eyes.